Ultimate LinkedIn Guide for Lawyers

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht.

LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month. 

Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach.

The News:

• Congrats to Erin Levine! – Hello Divorce is now in all 50 states.
• Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors
• New(ish?) launch from the Googs: Google AI Max 
• The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool… 
• Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively:  AIO Pack, AIn’t No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews.
• Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas. 

Suggested LHLM Episodes:

How To Do Social Media Marketing the Right Way 

Connect:

LinkedIn – Purna Virji

LinkedIn – Tony Albrecht

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Special thanks to our sponsors ALPS Insurance, CallRail, Clio, and LEX Reception.